Cherry Blossoms translated KERING’s name and signature in a resonating way for the mainland Chinese audience 开云

Meaning “clearing the sky,” resonating with “Empowering imagination”

An evocative & poetic name, conveying the idea that “the sky is the limit,” in resonance with KERING’s values

Avoiding the condescending concept of “care”

A simple, minimal name, yet, conveys a “grand” feeling

A dynamic name