Cherry Blossoms translated KERING’s name and signature in a resonating way for the mainland Chinese audience 开云
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Meaning “clearing the sky,” resonating with “Empowering imagination”
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An evocative & poetic name, conveying the idea that “the sky is the limit,” in resonance with KERING’s values
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Avoiding the condescending concept of “care”
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A simple, minimal name, yet, conveys a “grand” feeling
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A dynamic name