Cherry Blossoms.
Cherry Blossoms is an intercultural branding agency based in Hong Kong & New York City. We help brands:
Decode foreign markets, trends and consumers
Localize their positioning, branding and communication strategies
Our methodology combines macro & micro perspectives through a multi-disciplinary approach.
Since 2009 we have been working for renowned brands in the beauty, fashion, jewelry, watches, hospitality, wine & spirits and luxury industries.
Decode foreign markets, trends and consumers Localize their positioning, branding and communication strategies
Our methodology combines macro & micro perspectives through a multi-disciplinary approach.
Since 2009 we have been working for renowned brands in the beauty, fashion, jewelry, watches, hospitality, wine & spirits and luxury industries.
As our world is getting less western-centric, international brands have to take into account the cultural specificities of foreign markets and consumers. We believe that (multi)cultural relevance nurtures creativity and will become a strategic competitive asset for companies.
OUR SERVICES.
GLOBAL INSIGHTS & MARKET INTELLIGENCE
Empowering insights with cultural research, to decode foreign markets, trends & consumers.
LOCALIZED BRANDING & CULTURAL STRATEGIC PLANNING
Taking into account local cultural specificities to adapt brand strategies in a differentiating & resonating way.
Cultural Masterclasses
Developing your teams’ cultural intelligence on foreign markets
Naming & semiotics
Decoding cultural communication and transliterating brand names & taglines
OUR CLIENTS.
TESTIMONIALS .
I wanted to thank you for your Closer to China masterclasses, which have been so insightful for all the Boucheron employees and especially for me!! I was fascinated by all the themes you covered. Your workshops perfectly balance historical knowledge and contemporary trends, and provide actionable key learnings for brands. Let’s do the same for the US market, how exciting!
